Public relations is a growing field, it is estimated that the industry will grow 23% by 2020. I recently returned from a public relations internship in Washington D.C. with Edelman, an international public relations firm. I learned quite a bit about working in the field while at Edelman and wanted to pass along some of the most helpful knowledge, which can help in any student internship or job after (or during) college.
Tip 1: Ask Questions
I know that sounds cliché, but if you are given an assignment and you aren’t entirely sure about the perimeters in which you should do it, make sure to ask questions. It is better for both you and your supervisors if you fully understand the assignment so that it doesn’t need to be redone.
Tip 2: Gain Work Experience
If you want to get a job in a PR agency, make sure to identify the agencies you would like to work for and approach them about work experience opportunities.
Tip 3: Understand The Media
Watch the news, read newspapers, and read online news. Understand the differences between all news shows and watch other channels beside the ones you like.
Tip 4: Become A Social Media Expert
Public relations and media are an ever-changing landscape, it is essential to understand the social media aspects of it now. Facebook, Twitter, and blogs are the new gateway to mainstream media.
Tip 5: Have A Digital Footprint
Potential employers search Google and social media websites for new hires. Make sure to have a clean footprint that will tell the company about you. A blog is a good place to start, but if that is too much, then try starting a Twitter or LinkedIn.
Don’t be afraid to get out there, be creative in getting potential employers’ attention. If you want to work in public relations badly enough, then you will find a way to stand out from the crowd.