By guest blogger Serena Piper
Journalism major at the University of Oregon. Editor-in-Chief of Her Campus Oregon. Magazine, freelance blogger, future world traveler. In her spare time, she likes to read as many books as she can, go for long drives, and peruse news websites. Hopes to one day write for National Geographic.
Pinterest. Virtual home of women all over the world looking to plan weddings, try new recipes, find ways to lose weight, remodel their homes, indulge in retail therapy, or find inspiring quotes. Millions of new pins are added every week to the site built by a small team of people in California. They are credited with giving people all over the world a new social media platform to connect through based on shared tastes and interests. Their goal was to “build a product people love,” and considering the site now has 21.5 million people visiting monthly, I think it’s safe to say they’ve accomplished that goal. They’ve also succeeded in creating a new addiction.
According to Experian, Pinterest is now the third most popular social networking site on the web, behind Facebook and Twitter. That’s some fast progress considering just five months ago it was number seven, behind LinkedIn and Myspace. But what some people don’t understand is what exactly all the hubbub is about. Why are we obsessed with what could be Tumblr’s twin? And what exactly is “pinning”?
Ironically, although the site was founded by a man, InsideNetwork’sAppData tracking service found that about 97% of Pinterest users are women. Of course, men are welcome to check out the site, but I don’t know many men who would go crazy over ways to organize their laundry room or make their own candles. Pinning is everything a woman does with a subscription to InStyle, Better Homes and Gardens, and Cosmo…but online. Pinning is what you do after seeing a photo you like. First, in order to make an account, you have to request an invite from Pinterest. Once you have created your account, browse the site. When you find something you like, click the ‘re-pin’ button and it instantly pins that image to your virtual bulletin board. Just like with Facebook and Twitter, your friends can “follow” your pins and if they see something they like, re-pin it to their own bulletin board.
Pinterest can be your best friend when it comes to finding delicious recipes, like IceCreamConePizza, and S’more-StuffedChocolateChipCookies; finding your next home project muse, such as apenny-tiledfloor; planning over-the-toptreehouses for your kids; or scoping out DIY projects for those rainy weekends. It can also be a great way to promote your own website. For example, if you run a blog website for your school, you can link to your writer’s articles on Pinterest; it’s just another way to get your site more readers and exposure. Communication is what every social media site is for, right?
Check it out, but let this be a caution! You might be surprised by how addicted you get.