Last week, I flew to the University of San Diego’s campus on behalf of BookRenter. My assignment was easy enough: head down to the USD “Acala Bazaar”, hand out some bookmarks and bottle-opener key chains, talk to the students about textbook rental, and eat some tacos. The tacos part wasn’t quite in my assignment, but how do you go to San Diego and not eat tacos? Anyway, I left the house without applying sunscreen to my pale, sensitive skin, because I’d read the weather report and saw it would be cloudy until noon. Fail. It turns out -I can get sunburned even while sitting in the shade under a tent.
But back to the Bazaar. Although, I was representing BookRenter, I was really working on behalf of the USD bookstore. USD’s bookstore, like 250 other colleges in the United States, use BookRenter’s platform to power its online rental store. I was there to promote the University’s rental service. BookRenter has partnered with these schools in order to make rental more convenient for the students and schools alike.
Students like getting the bookstores because it’s easy (right guys?), and BR is making the process even easier. On the whole, the students were pretty jazzed about the option to rent, and my job did itself.
Student: “You can save money?”
Me: “Yes”, I said.
Student: “How much money?”
Me: “A- lot – like 75% off the full-retail price!”
Still, I had some stiff competition at the Bazaar. To my right, Will from Mochi was handing out free iPod touch cases. Will had a killer line, he would yell out every few minutes, which would reel in 5 or 10 freshmen searching for free stuff, “I have free iPod touch cases if you want them”. Heads turned, feet shuffled, and free iPod touch cases were handed out. Will was out of supplies in an hour. My bottle opener key-chains were also a big hit. By 2:30 pm I was wrapping up the table, having satisfied the key-chain needs of hundreds of students.